"customer lifetime value"

Customer lifetime value estimation of business has long been abandoned by merchants until this year, when its commercial value has been reevaluated. The main reason of such a change lies in never-ceasing search for improving the effectiveness of online sells to meet the requirements of constantly growing market. Calculation of customer lifetime value is really handy for businesses of all kinds because it helps to concentrate more on the long-term future of your relationships with the customers and, as a result, on the long-term future of your company. Continue Reading