This is the most comprehensive guide to the use of social media in e-commerce. You probably know, that social networks play an important role in online trade, but how broad is your understanding? What social media strategy should you choose to increase your website traffic? How to implement successful social media campaign to double sales? In the post below we will help you answer this questions.
Big data is gradually changing the digital world around us. Opportunities, previously available only to the largest market players, are now common to their smaller counterparts. E-commerce is already inconceivable without big data. So what does this term mean? What impact does the growth of big data provide on the business? Why big data analytics is important for e-commerce? How to use big data analytics in online retail? What are the sources of big data for analytics in e-commerce? What is the future of big data in e-commerce? You will find answers to all these questions below. Continue Reading
The internet as we know it has significantly changed the way we live and work and, what’s more important, it changed our attitude to it. It’s no more just a huge source of information; it’s the way of being aware of all the possible aspects of reality surrounding us anywhere and at any time. However, it’s not quite possible unless all the objects of the real world are literally connected to the Internet itself. The impetuous progress in the sphere of wireless networks, together with the incredible growth of digital data, has contributed to the development of the Internet of Things. Continue Reading
Dynamic pricing is a future of e-commerce. Being a flexible pricing strategy, it is widely used across different industries, but it is relatively new for the online retail. Below, we will focus on all aspects of dynamic pricing in e-commerce. Among different pricing strategies, dynamic pricing is the most relevant to the needs of this industry. E-commerce is rapidly growing, so don’t loose your chance to enhance your online store with a winning strategy. Continue Reading