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Mastering ROAS Calculation: How to Measure Your Ad Spend in E-commerce & Why It Is Important

- E-Commerce

mastering ROAS calculation

Monitoring the performance of your advertising campaigns is essential, but where should you begin? One of the most important metrics for measuring the effectiveness of your ads is ROAS. But what is ROAS, and why does it matter for your business?

ROAS, or Return on Ad Spend, is a key performance indicator (KPI) that measures the revenue generated for every dollar spent on advertising. In other words, it answers the question: Are your ads making you more money than they cost?

For businesses, especially in e-commerce, ROAS is essential because it directly reflects how well your advertising spend is being utilized. A high ROAS indicates that your ads are performing well and generating more revenue than they cost, while a low ROAS signals the need for optimization. Whether you’re advertising on platforms like Google, Facebook, or Instagram, understanding ROAS helps you allocate your marketing budget more efficiently and improve your overall strategy.

In this article, we’ll explain the ROAS formula and explore the ROAS calculation process. You will get the tools to measure your ad performance effectively, understanding what a good ROAS is. Continue Reading

E-Commerce Tools And Services: Best Software To Increase Product Visibility in 2022

- E-Commerce

tools to increase product visibility

Today’s experience economy has changed the way that people shop. Instead of just being places to buy things, stores are now places where customers can engage in discovery experiences. And while this trend emerged in brick-and-mortar stores, it is also common for all online outlets. Thus, the choice of items can be significantly influenced not by the product itself but by its visibility. As a result, retailers must place an increasing amount of emphasis on their consumers and their experiences to present commodities in a way that captures their interest and encourages them to purchase the goods being offered. That’s why we talk about product visibility in this article. Below, you will discover what product visibility is and why it is so important. We also highlight five categories of tools that help to increase your brand and, consequently, product visibility. The corresponding software solutions are listed in the article as well. And you will learn a few useful tips on increasing your product visibility. So, what exactly is product visibility in today’s experience economy?    Continue Reading