Features

• Pre-selected / pre-set options for configurable product

Customer spends a lot of time on selecting product options and variations, no more time spending on it! Adding a product without options to cart takes much less time than with options. When you have more than one product option - bounce rate grows up to 25%, you want to provide more options for customers but instead of that you just lose your sales! With Improved Configurable Product, your products with dozens of options can be added to cart with just one click! It’s incredibly useful for mobile e-commerce, as instead of scrolling down the page and selecting product options on a small screen, you'll be provided with already desired options, so that you could simply add the product to cart with one click.

• Unique URL and page for each configurable product option when you can add unique content is an incredible innovative SEO improvement for the Magento core

Now you can start automatically effective link building strategy for your Magento shop with standard configurable products. Each associated simple product has its own unique URL and we use it to load configurable product with the pre-selected option according to the link. Each simple product / option can have its own unique description and can be displayed on category page, no more “Not visible individually” option. Another case - make simple products / options visible only for Google and your catalog search. Or if you don’t want all this benefits and you are not able to provide unique description for each option - simple product URL still can be used for target customers to pre-selected / pre-set options.

• Dynamically change product descriptions , title and image according to selected options after customer change selection.
• No java script on page load, only after page is completely loaded for switch options. This means that search engines get a unique page for each your option / product.
• Works based on default Magento configurable products, don't require any changes if your products already exist - just make it visible for Search or Catalog and create a unique description for each option.
• Visibility – “Search only” for Google and internal Magento search - don’t confuse customers with lot of same products on category page but get power of pre-select options for internal catalog search and Google SEO.
• No redirects - to release preselected options we don’t use redirects from associated simple product to configurable. Instead of that we modify Magento routing and load same configurable product with different pre-select for each simple product URL.
• No URL parameters - instead of hashed and GET requests you get automatical unique URL for each simple product / option, this URL also can be customised and changed for you needs.
• Various combinations of configurable product options pre-set with unique URL.
• Customer visit ready for one click buy product page with pre-selected options, store get better sales conversion.
• Perfect solution for AdWords targeting to pre-selected configurable product options.
• Endless product combinations easy to create and sell.
• Extremely useful for managing and selling configurable products with many options.
• Reduce steps to add to cart- after visit product page even with dozens of options you customers can buy it with one click.
• Demonstrate to your customers all possible product combinations.
• Full HTML 5 support, works well and tested with most popular premium Magento templates (pre configured options for Ultimo premium theme).
• All changes and improvements have been done according to the best Magento coding practices.
• Each page with pre-select options and unique URL can be cached with default Magento caching and also Full page cache (tested and works well with the best Magento full page cache extension - Lesti::FPC), less dynamical content and ajax, faster page load with more sales!

IMPORTANT NOTICES: Before start using the extension, make sure you are able to provide at least one unique sentence for EACH variation / option description of you configurable product - this is not a huge work what should be done once but allows you to move your store SEO to true next level!