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How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

September 3, 2014 - E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

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A/B Testing for Magento

August 21, 2014 - E-Commerce, Magento tips & tricks

A/B testing is a randomized experiment with A and B variants, which are the control and the treatment in the testing. Variant A (the control) is the currently used version, while Variant B (the treatment) is modified. The goal of Magento A/B testing is to identify changes to an online store that increase an outcome of interest. More and more e-commerce merchants use A/B testing to get the most out of their traffic and improve sales. You can use it to test almost everything in your e-commerce business.

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Soldsie – social selling on Facebook and Instagram for Magento

August 19, 2014 - E-Commerce, Magento tips & tricks

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.

Yahoo Stores – Redesigned SaaS Ecommerce Platform by Yahoo

August 17, 2014 - E-Commerce

Yahoo has relaunched its Saas e-commerce platform called Stores. SaaS stands for software as a service. It is a special licensing and delivery model for software in which it is licensed on a subscription basis and hosted centrally. Redesigned Yahoo Stores makes it significantly easier for businesses to get online; provides mobile first e-commerce; brings forward the date of the first sale, and is enough resizable to support growing ecommerce web-stores.

yahoo stores

Magento VS WooCommerce (WordPress based E-Commerce solution)

August 11, 2014 - E-Commerce

When it comes to choosing the right e-commerce platform there are a lot of nuances to think about. In this post we’ve compared Magento with WooCommerce. Both are open source, but they still have some major differences. As a result WooCommerce, which is a base for over 259,000 sites, overtakes all versions of Magento (over 213,000 sites) in popularity. Flawless connection with other platforms and systems is one of the main reasons that WooCommerce achieved a growth of 452% over the last year. But lets compare both platforms.

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Best Mobile Payment Solutions in 2014

August 6, 2014 - E-Commerce

Mobile technologies are integrated into almost every aspect of modern business. You can not only buy something and pay for it with the help of your smartphone, you can also accept credit cards on it and, furthermore, turn your device into a point-of-sale system for your business. If you are looking for modern payment options aimed at the integration of you business with mobile technologies, this post is for you.

Best Magento Development Companies – the most reliable sources to improve or build your Magento store

May 26, 2014 - E-Commerce, Magento tips & tricks

In this post you can find information about the best Magento extensions developmend studios. There are a lot of different companies specialised in Magento development. Some of them produce free products, another – paid. The quality and the purpose of their modules also differ. For every company we did a short review, based on information from the web. Few best extensions are also included.

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Best Magento optimized hosting 2015

May 23, 2014 - Magento tips & tricks

G good Magento optimized hosting is very important for making your ecommerce store fast and stable. In this article we’ve gathered 16 best solutions of 2015. Short descriptions, prices and dedicated links are provided.

magento hosting

Introduction to Magento Solution Specialist Certification (MCSS)

May 15, 2014 - E-Commerce

The first business-oriented certification program by Magento was announced! This great event took place at Imagine Conference, and now everyone can try his or her best in The Magento Solution Specialist Certification. Being a Magento Certified Solution Specialist (MCSS) gives you a status of an expert user of Magento platform. This also means that you can reach different business goals with Magento, optimize it and avoid unnecessary problems. Your MCSS status will always speak for itself. As a result you will increase your value and income, gain additional knowledge and get the right to use Magento Certification logo on your Resume or CV.

To get the MCSS you have to be fluent in the following topics: eCommerce, which takes 13% of all tasks; Magento Architecture – 27%; elements and structure of Magento eCommerce site – 35%; and applying Magento in achieving the business objectives – 25%. The target audience of Magento Solution Specialist Certification includes project managers, eСommerce consultants, business analysts, UX designers, developers and all the other Magento platform users.